Almost a month ago we celebrated the United Nations World Food Day. World Food Day raises awareness on sustainable food production and challenges society to reduce food waste. Food waste is a growing global phenomenon that continues to harm the environment. Grub Cycle is a part of the global movement to reduce and combat food waste, not only to save the environment but also to benefit the consumer by saving you money. As such, we are continually inspired by creative and innovative ways that organisations around the globe are using to tackle food waste.
Here are some of our favourites:
1. Creative marketing that celebrates “ugly” fruits and vegetables
40% of fruits and vegetables are wasted simply because of the way it looks. Generations of marketing have led us to believe that supposedly defunct fruits and vegetables are not desirable nor safe to consume. One French Supermarket, Intermarché , created has created a campaign to debunk this myth and celebrate these food items. The “Inglorious” campaign represents a shift in how we can use marketing as a tool to influence consumer behaviour to curb food waste. Intermarché took their food waste efforts one step further by providing 30% off the so-called “ugly” fruits and vegetables.
2. Bosch Smart Fridge
Ever come back from the supermarket with food you already had in your fridge? Well, Bosch developed a smart fridge with camera technology that snaps pictures of the content of your fridge every time the door is closed. The fridge #selfies are linked to an app to encourage customers not to double up on items they already have. In the United Kingdom(UK) a quarter of households waste up to £235 of food every year due to “doubling up” on groceries. That’s equivalent to RM1,317! A leading UK supermarket, Sainsbury’s, gave 20 families the smart fridge and are currently tracking their food waste behaviour as result of this innovative technology.
3. No Food Waste India
Founded in Coimbatore, Tamil Nadu, No Food Waste is an NGO that donates excess food to the needy. But they aren’t your average soup kitchen NGO, they take it another step further with their mobile app that allows for crowd sourcing of data to identify the hunger spots in India, and for people to submit requests for donation of excess food.
Image: Hindustan Times
4. Love Food Hate Waste
Based in England, the Waste and Resources Action Programme (WRAP) started the Love Food Hate Waste (LFHW) program to promote awareness and food reduction. Love Food Hate Waste has its own dedicated consumer facing website containing detailed ideas to help individuals, communities and organisations reduce food waste as well as the LFHW partner website containing free materials, templates, and resources for local authorities. So far, they’re saving £3.3 billion a year compared with 2007, not to mention saving 4.4 million tonnes of CO2 – that’s like taking 1.8 million cars off the road! Plus, they made these quirky posters that we love.
Image: WRAP Org.
5. Newly launched, #GrubMobile by Grub Cycle
Okay, admittedly we are very biased with our third favourite but lets us tell you why! Here at Grub Cycle Malaysia we have just launched our first mobile supermarket in Bukit Lanchong. #GrubMobile is a new way we are curbing food waste by acquiring fresh fruits and vegetables that would be thrown out because of standard supermarket policy. #GrubMobile is deeply invested in the idea of meeting the consumer where they are. Given the response and interest to our products further out of Klang Valley region we thought we’d bring an alternative food waste option closer to local communities. To date, we have had 3 sales and one workshop on how to reduce food waste and definitely much more to come!
Keep your eyes peeled for our next mobile sale and follow our #GrubMobile journey on social media!